Purpose | Creativity | Impact
Vitamin Change is how we do our part. We are partners to the change makers, the industry shakers and the influencers working to make the alternative the norm.
It’s our social responsibility because we believe creativity has the power to change human behaviour and move the needle on the bigger issues we face.
Meet the Founder
Esther Lussier
Founder & Creative Producer
Esther is a producer and storyteller with a drive to create work that matters. After working in advertising and production, she realised she wanted to spend her time working with brands and individuals that are actually creating something better—for people and the planet—and not just talking about sustainability but actively pushing to change the systems in which we live.
It all started with a desire for a fresh start and to do some good. When in doubt, find your Ikigai: where is there a need, what are we good at, what do we love doing and how can we make it a successful day to day endeavour.
Vitamin Change is Esther’s Ikigai.