Why we do what we do

Vitamin Change is how we do our part to meet a need in our industry and communities. We are partners to the change makers, the industry shakers, the alternative influencers.

It’s our social responsibility because we believe creativity has the power to change human behaviour and move the needle on the bigger issues we face.

PURPOSE | CREATIVITY | IMPACT

Meet the Founder

Esther Lussier

Founder & Executive Producer

It all started with a desire for a fresh start and to do some good.

When in doubt, find your Ikigai: where is there a need, what are we good at, what do we love doing and how can we make it a successful day to day endeavour.

Vitamin Change is my Ikigai.